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For the airline president/chief executive who has demonstrated outstanding strategic thinking and leadership over the past year.
The Award recognises the achievement of the individual executive, rather than the airline, based on areas such as:-
- Strong people/team leadership
- Success in business transformation and restructuring
- Establishing a clear corporate vision
- Setting an innovative strategic direction
Particular note will be taken of achievements that have strategic lessons/application for the wider industry.
For the management team that have demonstrated excellence in leading a carrier, which provides strong transport links for its geographic region.
This category covers both mainline operations and traditional regional carriers, flying within clear geographic boundaries, either as independent carriers providing point-to-point service or as a feeder for mainline network majors.
A key criterion is successfully exploiting regional markets with high operational integrity, the ability to produce good growth rates and keep a tight grip on costs.
For the management team that have demonstrated excellence in leading a low-cost carrier.
This category targets airlines that predominantly operate in one geographic region, offering low-fare, short-haul services, but can also include the growing number of longer-haul operators that are adopting a low-cost model.
Among the key criteria are exploiting the high growth rates on offer, maintaining a tight grip on costs and production integrity and taking innovative approaches to growing ancillary revenue streams.
The nominee should demonstrate success in seeing through a major financial transaction, new strategy or cost initiative over the past year.
Areas range from financial restructuring programmes, new market launches and acquisitions, through to key transactions in leasing or debt financing. Achievements should demonstrate success in laying down and completing a sound financial plan, with note taken of broader implications for the industry as a whole.
The nominee should demonstrate excellence in setting and executing a marketing strategy or major innovation.
Judges will look for evidence of a focussed strategy which has helped to strengthen or reshape a carrier's market positioning.
Attention is given to the clarity of the strategy and/or level of innovation applied across the whole marketing mix from sales and distribution, through to the on-board product and managing the customer relationship.
For the management team that has demonstrated leadership in the design, development, implementation, and refinement of leading-edge concepts, methodologies, or systems in the area of network planning and revenue management in an airline context.
Such innovations could relate to:
- Long-range network planning/development
- Near-term planning
- Aircraft scheduling
- Pricing, or yield management
- Or a combination of the above
Network planning and revenue management are at the heart of an airline’s marketplace offering and profitability, so consideration will be given airlines which move forward on truly innovative approaches that not only substantially improve a carrier’s competitiveness but also drive increased shareholder value while helping evolve the state-of-the-art for the airline industry overall.
FLIGHT AIRLINE BUSINESS AWARD
This special award is made by Airline Business to recognise an individual making a lasting strategic contribution to the air transport business.
Unlike other awards, the final decision rests with the Airline Business team and represents recognition of strong leadership and strategic thinking.